Steel Advertising & Interactive and Houston-Based SMBology Form Joint Venture

10/15/2007

Successful Track Record and Increased Client Demand for One-Stop-Shop Marketing Services and Development Led the Two Companies to Unite

October 15, 2007 - Austin, TX – SMBology, a Houston-Based, leading provider of outsourced IT services and custom development solutions and Steel Advertising & Interactive have officially joined forces. After several years of successful partnering and increased demand for their joint services, the two companies decided to capitalize on their existing relationship and integrate staff, as well as share offices.

The Steel Advertising & Interactive brand will further extend their .NET and Cold Fusion capabilities and make 24/7 IT support available to their clients. The SMBology team will continue to focus their efforts on delivery of outsourced IT service and custom development, while now being able to make integrated marketing capabilities available to their client base.

This joint venture will not only provide a comprehensive offering, but also provide a single vendor contact for a multitude of services. For both sets of customers, this translates into faster times to market, lower costs, and the ability to work with unified technical and marketing team comprised of seasoned professionals on the marketing, development, implementation and support fronts.

"Our previous successful development projects with the SMBology team made this an easy decision when looking to expand our programming team capabilities, and we are pleased to also be able to add outsourced IT support to our offering", said Kirsten Cutshall, partner at Steel Advertising & Interactive. "This partnership will allow us to better serve the increased development needs of our clients by seamlessly merging an established development team with ours. We have essentially scaled our team without disruption."

"Partnering with Steel was an easy decision to make," said Justin Singer, SMBology’s founder and president. "Their successful track record in both advertising and interactive development, coupled with our development team and our 24 hour support capabilities creates a compelling offering for our clients. We have essentially made the investment in this relationship so our clients don't have to."

Because of the existing equity in both brands, for now both companies will continue to focus on their primary targets. The Steel Advertising & Interactive brand will continue to offer full-service advertising and robust web development expertise to regional and national accounts. And the SMBology brand will continue to service the Small and Medium Size Business IT outsourcing market.

About Steel Advertising & Interactive
Steel Advertising & Interactive is a full-service advertising and web design firm that partners with its clients to solve business problems through fresh, innovative thinking and nimble execution. Based in Austin, Steel is a collective of national creative, marketing, and technical talent that is dedicated to helping its clients rise above the noise and succeed in the marketplace. Steel's strong advertising and interactive capabilities ensure that its clients will not follow trends, but create them. Please visit www.steelstudios.com to learn more.

About SMBology
SMBology, Inc. is a leading provider of managed outsourced information technology (IT) and custom development solutions for small and medium-sized businesses. SMBology prides itself on providing reliable business solutions, not selling the latest technology fad. SMBology can assume the role of an IT department, or contribute flexibility and expertise to existing IT staff. Based in Houston, Texas, SMBology's clients include companies within the healthcare, oil and gas, retail electricity provider, technology, and real estate vertical markets. Please visit www.smbology.com to learn more.