User Engineering
Creating not only functional but meaningful interactions with applications/websites is of utmost importance to gain and maintain user loyalty. At SMBology, we take a dual approach to user-centric design. Focusing on both technical and aesthetic design elements, our strategic site synthesis process ensures the creation of powerful applications that not only impact but positively engage the targeted end-user.
Site Synthesis Methodology
A facilitated approach to user experience design, SMBology’s site synthesis methodology helps companies develop user-focused applications/websites that lead to actionable results. During this process, company decision makers and key stakeholders are assembled to voice what is important to both internal and external users in order to fully identify the application/website’s requirements. Specifically, this process includes the following:
- Define business priorities and goals
- Set project objectives
- Identify both internal and external target user groups
- Determine usage priorities for selected audiences
- Rank project objectives and select focus areas
- Discuss and evaluate functional and aesthetic requirements
- Prioritize elements based on defined insights objectives
- Arrange/organize components
- Site synthesis documentation
- User engineering map/site plan
- Wireframe(s)