User Experience Design

A well-designed application, Web site, or collaboration portal doesn’t simply make customers happy; it impacts your business in multiple ways.

Good user experience is simply good business.

SMBology creates online experiences that reinforce your brand story while optimizing your return on investment. We accomplish amazing results by coupling our specialized knowledge of Anthropology and Archetypal Branding with cutting-edge user design methodologies that create lasting impressions on your customers and your bottom line.

We make websites people love using.

User experiences are comprised of two critical elements, the conscious and subconscious experience. Most Web site and application design teams are adept at creating the former, but few know how to achieve the latter. Our multifaceted approach results in web applications and collaboration solutions that people love using because we strike a chord deep within their subconscious that reminds them why they love your brand in the first place. Our approach not only makes customers happy, it leaves a lasting impression on them.

We make websites that improve your bottom line.

Happy users will have a positive impact on your bottom line for sure, but we wouldn’t call that a success by itself. We design the user experience to optimize the profitability of each user by knocking down barriers that confuse or slow down the purchase cycle and by building associations with substitute or complementary products that might not have been seen or considered otherwise. Simultaneously, we strive to create an online representation of your retail brand experience, so that each touch point with a customer enhances their opinion of the brand. Together, these efforts have helped us achieve remarkable results for clients just like you. 

Check out the following links to find out more...

Methodology  | Design Services | Web Interface Design Portfolio